A marketer.
With a little more help.

Built from the work.

I run Red Beard Conversions, a retention marketing consultancy focused on email, SMS, direct mail, and memberships for DTC brands. I’m based in Austin, Texas.

Before that, I worked with marketing agencies at FERMAT Commerce. My work sits between brands, the agencies supporting them, and the software companies helping them grow.

Grok Bots for DTC is where I’m documenting the next chapter: learning how to give cloud-based assistants useful jobs, connect the right tools, and get work back that’s worth reviewing.

One useful job at a time.

The free five-day course helps you understand the idea and set up your first assistant. The weekly newsletter takes it further: ecommerce workflows, marketplace finds, and notes from testing what actually works.

I’m building this for people who know their business and want more help running it.