Red Beard Conversions
I build the DTC lifecycle email flows that turn one-time buyers into repeat customers — so your store earns revenue while you sleep.
What I build
Every flow is triggered by real shopper behavior and built to do one job: move the next purchase forward. Together they capture revenue most stores leave on the table.
New subscriber joins your list
Turns fresh subscribers into first-time buyers fast — introducing the brand, surfacing your best-sellers, and removing the hesitation that keeps them browsing.
Viewed a product, didn't add to cart
Re-engages window shoppers before the interest fades, putting the exact product they looked at back in front of them with a one-tap path to keep shopping.
Added to cart, didn't start checkout
Catches shoppers who left items in the cart and nudges them to checkout — reminding them what they wanted while the buying mood is still warm.
Started checkout, didn't complete
One of the highest-ROI flows you can build — recovers near-misses with a reassuring reminder first, then well-timed urgency and an offer to close the sale.
Placed an order
Turns a one-time buyer into a repeat customer — confirming they chose well, getting them to actually use the product, and setting up the next purchase.
Consumable due to run out
Lands a reorder reminder right before they run out — timed to your product's consumption cycle and built to convert one-off buyers into subscribers.
Customer has gone quiet
Re-activates lapsed customers at risk of being lost for good, with a low-friction, no-brainer offer that makes coming back the easy choice.
Bought once, ready for more
Introduces the next product they haven't tried — driving product adoption, bigger order values, and lifetime value across your whole catalog.
Sample work — illustrative of the flows I build
These are sample emails written to show voice, structure, and conversion logic across different flow types. The brands are illustrative — not past clients.
From Stoneridge Coffee
Here's where 9 out of 10 new members start →
Most people start with our Morning Ritual blend — it's the one customers reorder more than anything else, and it's hard to mess up. Your 15% welcome code is locked in below, and you've got 7 days to use it. Skip the guesswork: brew what everyone else already loves.
From Drift Outdoors
We saved it — and free returns mean zero risk.
You were one step from checkout on the Trailhead 30L, so we held it for you. Every order ships free and comes with a 60-day return window, so there's nothing to lose by trying it on at home. 1,400+ five-star reviews say it's the last daypack you'll buy for a while.
From Lumen Skincare
Your skin (and your code) are waiting. Ends Sunday.
It's been a few months, so here's 20% off to pick up where you left off — no minimum, no fine print. Reorder your old favorite or let our 60-second quiz match you to what's working for people with your skin type now. The code expires Sunday, so grab it while it's live.
Case studies with real numbers coming soon.
How it works
I map your current flows, find the gaps where revenue leaks, and prioritize the changes that move the needle first.
I write and set up the lifecycle flows end to end — copy, segmentation, and triggers — so they run on autopilot.
I test subject lines, offers, and timing against real data — compounding results month over month, not guessing.
If you’re a DTC brand that wants lifecycle email working harder, send a note. I’ll take a look at your flows and tell you where the biggest wins are.
Get in touch